H&M David Beckham Bodywear Spring 2014 Campaign



H&M has put out a new video to promote the Spring 2014 David Beckham Bodywear Collection starring the man himself. The campaign was shot by Nicolas Winding Refn, the director of Only God Forgives and Drive. The video forces Beckham to release his inner-stuntman; the plot puts him on a roof top in nothing but his underwear, locked out of a photo shoot while trying to get back in safely. There are two versions of the campaign, however, you can vote for your favorite on HM.com and the winner will be aired during this years Super Bowl on February 2nd. The collection itself will be available in H&M stores and online starting January 30th.


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